Toyota

Industry

Automotive

Project

Branded merchandise design, product photography, event assets, website collateral

Details

An auto titan known for creativity and innovation required design to mirror that legacy. From promotional marketing to specific campaign merchandise, I worked closely with their brand guidelines and key stakeholders over two years to execute fresh ideas and deliver on existing ones — like the vintage Landcruiser merchandise range. Using photography of historical Toyota items as a base, I worked on designing a 27-piece catalogue of limited-edition vintage-inspired pieces for their digital shopfront. The client celebrated the range for being original in its execution, yet uncanny in its era reflection. Undertaken at Zinc Group.