The Ryan Dixon Group

Industry

New Zealand Luxury real estate

Project

Visual identity, collateral rollout, social media strategy design

Details

The Ryan Dixon Group were an original real estate force that wanted a brand identity to reflect their gumption, reputation, and admiration for New Zealand. The Earthy green and purple tones reflect the deep love for their homeland, while the strong, yet striking icon represents the R and the D; the yin and yang balance of their two Founders. Building on the tone of voice centred around searching, the coordinates were introduced as an ownable branding symbol of discovery through animated assets for website, social, and eDM marketing. Undertaken at FOXHAT.