The Breath Haus

Industry

Wellness

Project

Visual identity

Details

Hold your breath for a visual identity that nurtures the nature of getting uncomfortable. As a disruptor player within a burgeoning wellness industry, the brief was to steer clear of preconceived ideas of breathwork and to modernise the brand to cater to overworked professionals, anxious 20-somethings, and professional athletes. Plenty of contrasting yet balanced visuals appear throughout the brand and wordmark, with the black and white playing together as the focus and the fog. The primary wordmark has been stacked to set a floating precedent for the rest of the typography, whilst the completely capitalised wordmark brings power and intelligence to the first — and lingering— impression.