Queen Street

Industry

Commercial real estate

Project

Visual Identity, digital & print collateral

Details

A visual identity fit for a Queen. CVA had won a commercial campaign to sell a popular Japanese restaurant as the hottest investment in Melbourne’s CBD, and the visual identity needed to pack the same heat. Taking inspiration from some of Melbourne’s best Asian hospitality brands like Supernormal and Tombo Den, the print and digital collateral centred around the primary animated wordmark to capture attention and tempt appetite. The fonts, colour palette, and page layout made reading into the property less like a traditional real estate brochure, and more of a degustation menu for eccentric tastes.