Ora

Industry

Pilates studio in Toorak

Project

Visual identity, collateral rollout, social media strategy design

Details

Flexible, strong, and uplifting to its core — sounds familiar. An independent Pilates studio within a crowded market needed a brand identity to distinguish it from the others. Leading all facets of the design from social campaigns and merchandise to signage and everything in between. The logo is a stretched font, elongated, just like you after you leave a class. A custom ‘O’ — a nod to why Joseph Pilates started the well-rounded practice and the fullness breath. Speaking of breath, did you notice the shape is an abstract take on the circulatory system? A flow effect was given for this reason but was purposefully replicated on both sides to reflect that of a pilates ring. As for the colours; Tones of all shapes and sizes. Undertaken at FOXHAT.