Kenworth Australia

Industry

Trucking

Project

Merchandise, animation, collateral roll-out

Details

In addition to their ongoing marketing needs like eDM designs, product photography + editing, website digital assets, and promotional materials, Kenworth sought out original and creative designs for beyond business-as-usual campaigns. Ahead of Kenworth’s 100th anniversary in the States, I executed a brand new merchandise direction to mark the occasion — a children’s storybook. Kenny and Katie’s Big Adventure was such a hit with the Kenworth team that it drove a new plush toy, an animated video adaptation, and an entire children’s merchandise range into production. Kenny and Katie’s Big Adventure rolled into the 2024 APPA Industry Awards, securing a Finalist position in the Promotional Product, Innovation and Design Award category. Undertaken at Zinc Group.