Guide Dogs Victoria

Industry

Healthcare

Project

Merchandise

Details

Guided by their brand principles and existing assets, Guide Dogs Victoria were after some out-of-the-kennel merchandise to add to their shopfront. My original idea was a deck of playing cards where the number of guide puppies on the card would correlate with the card number. The client also selected a branded notebook from the pitch deck to be developed and sold as part of their merch offering. Undertaken at Zinc Group.