Cubby Bubs

Industry

Children’s retail

Project

Visual identity, packaging, and social collateral

Details

Toilet training is no joke, and Cubby Bubs were needing an entire brand build that could be playful for wee ones, but serious business for parents. From the initial brief to the final visual identity, the client couldn’t believe that “branding for children could look this fucking cool”. Paper stock, typography, and distinguishable elements were critical throughout the process, and so was competitor research to create something entirely original with longevity — and the potential for brand expansion into different categories. In addition to a social strategy with designed content pillar templates, I delivered a full visual identity in a bold and striking colour palette not just for shits and giggles — but to stand out from the juvenile and fluffy children’s underwear brands out there.